Veganuary 2023: What Is Vegan Food Diet Month? How To Take Part, Meal Plan - And Plant Based Diet Explained

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Walk down any supermarket aisle or past any high street restaurant over the coming weeks, and you are likely to see at least some mention of Veganuary.

Full or partially plant based diets are often heralded as being more environmentally friendly and healthier than meaty diets. And with celebrity proponents including Lewis Hamilton, Billie Eilish and Lizzo, the vegandiet has been gaining more and more attention in recent years.

This change has been most visible in restaurant menus and on food retailer shelves, where meat-free and non-dairy options have become increasingly popular since the mid-2010s

According to YouGov polling on behalf of Veganuary, almost 10% of people in the UK have given the diet a go over the last decade.

A vegan diet is one that does not include any animal products. So, not only do vegans avoid eating meat and fish but they also won’t eat eggs, dairy and even the gelatine used to create some types of gummy sweets, like Haribo.

There are several different motivations for people to become vegan. According to Veganuary research undertaken by YouGov, animal welfare is the biggest reason, with environmental considerations and personal health also major factors.

Veganuary is an annual vegan diet challenge which takes place throughout the month of January.

Set up in the UK in 2014 by British entrepreneur Matthew Glover and animal rights campaigner Jane Land, the challenge seeks to promote veganis throughout the year. But its initial goal for those who sign up is to get them through 31 days of being fully vegan.

Previous follow up surveys with the official challenge’s participants have found 82% of the participants who were not vegan when they signed up had drastically reduced their consumption of meat in the event’s immediate aftermath.

Of this number, 30% said they were still eating a fully vegan diet, while another 38% stated they were eating at least 75% less meat than they did pre-Veganuary.

Participants who continued to be vegan after the challenge also told Veganuary they had experienced benefits including: increased energy (60%), improved mood (59%), better skin (52%) and a desired change in body weight (48%).

Should you do so, the organisation offers free meal plans, tips and nutrition guides, as well as a cookbook containing recipes by celebrities like John Bishop, Dame Joanna Lumley and Benjamin Zephaniah.

However, you can also give the challenge an unofficial go - in fact, it’s become easier than ever to join in. The UK’s major supermarkets already have a large selection of vegan foods to try, while most chain restaurants offer plant based options as standard.

According to statistics from Veganuary, over 800 new vegan products and 740 menu items were released into retailers and chain restaurants from around the world during 2022’s edition.

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Veganuary 2023: What Is Vegan Food Diet Month? How To Take Part, Meal Plan - And Plant Based Diet Explained

Walk down any supermarket aisle or past any high street restaurant over the coming weeks, and you are likely to see at least some mention of Veganuary.

Veganuary 2023

Full or partially plant based diets are often heralded as being more environmentally friendly and healthier than meaty diets. And with celebrity proponents including Lewis Hamilton, Billie Eilish and Lizzo, the vegandiet has been gaining more and more attention in recent years.

Veganuary 2023

This change has been most visible in restaurant menus and on food retailer shelves, where meat-free and non-dairy options have become increasingly popular since the mid-2010s

Veganuary 2023

According to YouGov polling on behalf of Veganuary, almost 10% of people in the UK have given the diet a go over the last decade.

Veganuary 2023

A vegan diet is one that does not include any animal products. So, not only do vegans avoid eating meat and fish but they also won’t eat eggs, dairy and even the gelatine used to create some types of gummy sweets, like Haribo.

What Is A Vegan Diet?

There are several different motivations for people to become vegan. According to Veganuary research undertaken by YouGov, animal welfare is the biggest reason, with environmental considerations and personal health also major factors.

What Is A Vegan Diet?

Veganuary is an annual vegan diet challenge which takes place throughout the month of January.

What Is Veganuary?

Set up in the UK in 2014 by British entrepreneur Matthew Glover and animal rights campaigner Jane Land, the challenge seeks to promote veganis throughout the year. But its initial goal for those who sign up is to get them through 31 days of being fully vegan.

What Is Veganuary?

Previous follow up surveys with the official challenge’s participants have found 82% of the participants who were not vegan when they signed up had drastically reduced their consumption of meat in the event’s immediate aftermath.

What Is Veganuary?

Of this number, 30% said they were still eating a fully vegan diet, while another 38% stated they were eating at least 75% less meat than they did pre-Veganuary.

What Is Veganuary?

Participants who continued to be vegan after the challenge also told Veganuary they had experienced benefits including: increased energy (60%), improved mood (59%), better skin (52%) and a desired change in body weight (48%).

What Is Veganuary?

Should you do so, the organisation offers free meal plans, tips and nutrition guides, as well as a cookbook containing recipes by celebrities like John Bishop, Dame Joanna Lumley and Benjamin Zephaniah.

How Can I Get Involved?

However, you can also give the challenge an unofficial go - in fact, it’s become easier than ever to join in. The UK’s major supermarkets already have a large selection of vegan foods to try, while most chain restaurants offer plant based options as standard.

How Can I Get Involved?

According to statistics from Veganuary, over 800 new vegan products and 740 menu items were released into retailers and chain restaurants from around the world during 2022’s edition.

How Can I Get Involved?

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